—
Case Study
Reshaping medical products with an user centered design approach.
Olympus • 2023/24
Challenge
Olympus Winter & Ibe develops and designs world-leading, clinically advanced precision technologies and services. In order to further serve this high quality standard, the digital user interfaces were focused even more intensively on the user. User-centered design, design thinking, prototyping and user testing were part of this exciting and challenging task.
Key contributions • UX Consulting, Concept, Interface Design and Prototyping
Result
Working at Olympus Winter & Ibe, we strived to support and enhance users' workflows through smart software. Ease of use of digital user interfaces, meaningful additions and emotional value not only creates more fun in daily operations, but saves valuable life time and money.
20+
Design thinking workshops and ideations.
200+
Concept drafts and design screens.
5+
Low and high-fidelity prototypes for fast iterations.
Design thinking and workshops
In order to be able to analyze, specify and present the users' needs in a usable way, a wide variety of methods from design thinking were applied. Iteratively, we approached new ideas and concrete design solutions.
Concepts and designs
Sketch, design, discard, take away findings and start again. Rapid prototyping was one of our most important tools in the design process of new user-friendly interfaces.
Prototyping and user testing
"We are not the user" - Low- and high-fidelity prototypes were continuously tested internally and with real users. The resulting findings flowed directly back into new concepts and revised prototypes. We also built cardboard prototypes to make our ideas more tangible and easier to imagine.
Learnings
We are not the user
Usability testing is mandatory to identify real pain points even if you think the solution is good. Involve real users as early as possible.
Planning UX research
Usability research can be very tough. You not only have to plan it very well, standing many hours in the operating room or facing blood and smells is also challenging.
Developer view
All stakeholders should have transparency to the project and your ideas. Developers in particular have a completely different view of concepts and designs. Manage them early to avoid problems afterwards.
💡
Team
Dennis Bernhardt • Head of Design
Veronika Handrick • Development Engineer
Charlotte Schierning • Industrial Designer
Andrea Schwendele • UX Researcher
Laura Urban • Industrial Designer
and all of the members of Held & Team
Let's design and create sustainable and human-centric products together.
Social:
