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Case Study
Reshaping medical products with an user centered design approach.
RaySono • 2023/24
Challenge
The task was to support the digital transformation in all UX topics of the selfcare and service web portals.
The further development of the brand guideline, the complexity and size of the project (≈3000 people) and the intercultural team composition presented particularly exciting challenges.
Key contributions • UX Lead, Concept, and Prototyping
NDA • Images are placeholders.
Result
Through more optimized ways of working and well-described UX guidelines, we were able to improve a lot of use cases in their holistic UX.
15+
New UX and brand guidelines to unfiy workflows and user journeys
~15%
Saved time in managing service requests by customers
100+
Remote Workshops and Trainings
Leading and guiding UX
My role involved coordinating projects, fostering an open and inclusive team culture and ensuring that our UX strategies reflect the needs and expectations of our diverse user base. Through these experiences, I gained valuable insights into the importance of cultural diversity and its positive impact on creative processes and problem solving.
Maintaining the brand guidelines
This task involved updating and integrating new design principles in line with current market trends and user needs. By working closely with various stakeholders and gathering user feedback, I was able to ensure that the enhanced guidelines both strengthened the brand identity and provided a consistent and intuitive user experience.
Improving the way of working
By implementing efficient work processes, introducing agile methods and promoting transparent communication, we were able to significantly reduce project lead times. These improvements have not only increased productivity, but also strengthened collaboration and satisfaction within the team in the long term.
Learnings
Supporting intercultural differences
Understanding intercultural differences and their challenges was key to the team's development and success.
Meeting marathons
Encourage the designers to take theirselfs space to think and to make creative work. Don't try to attend every meeting.
Work manifesto
Stick to the teams work manifesto and try not to be consumed by the management kraken.
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Team
Johanna Manghard • Lead/Senior Product Designer
Joseph Pitts • Senior Product Designer
Björn Sonnenberg • Senior Product Designer
René Manikofski • Senior Product Designer
and all of the members of the Ray Sono Team
Let's design and create sustainable and human-centric products together.
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